Applications of Social Psychology
- Social Cognition and Emotion
Social Cognition and Attitudes
Social cognition is the area of social psychology that examines how people perceive and think about their social world. This module provides an overview of key topics within social cognition and attitudes, including judgmental heuristics, soc…Eyewitness Testimony and Memory Biases
Eyewitnesses can provide very compelling legal testimony, but rather than recording experiences flawlessly, their memories are susceptible to a variety of errors and biases. They (like the rest of us) can make errors in remembering specific d…Social Comparison
When athletes compete in a race, they are able to observe and compare their performance against those of their competitors. In the same way, all people naturally engage in mental comparisons with the people around them during the course of da…
- Conformity and Intergroup Behavior
Conformity and Obedience
We often change our attitudes and behaviors to match the attitudes and behaviors of the people around us. One reason for this conformity is a concern about what other people think of us. This process was demonstrated in a classic study in whi…The Psychology of Groups
This module assumes that a thorough understanding of people requires a thorough understanding of groups. Each of us is an autonomous individual seeking our own objectives, yet we are also members of groups—groups that constrain us, gui…Cooperation
Humans are social animals. This means we work together in groups to achieve goals that benefit everyone. From building skyscrapers to delivering packages to remote island nations, modern life requires that people cooperate with one another. H…
- Attitudes and Persuasion
- The Self
Self and Identity
For human beings, the self is what happens when “I” encounters “Me.” The central psychological question of selfhood, then, is this: How does a person apprehend and understand who he or she is? Over the past 100 years, psychologists have appr…Self-Regulation and Conscientiousness
Self-regulation means changing oneself based on standards, that is, ideas of how one should or should not be. It is a centrally important capacity that contributes to socially desirable behavior, including moral behavior. Effective self-regul…Self-Efficacy
The term “self-efficacy” refers to your beliefs about your ability to effectively perform the tasks needed to attain a valued goal. Self-efficacy does not refer to your abilities but to how strongly you believe you can use your abilities to w…
- Social Aggression and Violence
- Prejudice, Discrimination and Unconscious Bias
Social Neuroscience
This module provides an overview of the new field of social neuroscience, which combines the use of neuroscience methods and theories to understand how other people influence our thoughts, feelings, and behavior. The module reviews research m…Prejudice, Discrimination, and Stereotyping
People are often biased against others outside of their own social group, showing prejudice (emotional bias), stereotypes (cognitive bias), and discrimination (behavioral bias). Biases can explicit (overt and conscious) or more implicit (auto…Psychology of Racism
Thinking about racism as solely a problem among a certain set of biased or prejudiced individuals can lead us to underestimate the problem of racism. This module describes a systemic approach to understanding racism and the implications of su…
- Attraction and Relationships
Attraction and Beauty
More attractive people elicit more positive first impressions. This effect is called the attractiveness halo, and it is shown when judging those with more attractive faces, bodies, or voices. Moreover, it yields significant social outcomes, i…Love, Friendship, and Social Support
Friendship and love, and more broadly, the relationships that people cultivate in their lives, are some of the most valuable treasures a person can own. This module explores ways in which we try to understand how friendships form, what attrac…Biochemistry of Love
Love is deeply biological. It pervades every aspect of our lives and has inspired countless works of art. Love also has a profound effect on our mental and physical state. A “broken heart” or a failed relationship can have disastrous effects;…Relationships and Well-being
The relationships we cultivate in our lives are essential to our well-being—namely, happiness and health. Why is that so? We begin to answer this question by exploring the types of relationships—family, friends, colleagues, and lo…
- Altruism and Helping Behavior
- Appendices
