Vocabulary

Affective forecasting: Predicting how one will feel in the future after some event or decision.
Agreeableness: A core personality trait that includes such dispositional characteristics as being sympathetic, generous, forgiving, and helpful, and behavioral tendencies toward harmonious social relations and likeability.
Altruism: A motivation for helping that has the improvement of another’s welfare as its ultimate goal, with no expectation of any benefits for the helper.
Anecdotal evidence: A piece of biased evidence, usually drawn from personal experience, used to support a conclusion that may or may not be correct.
Arousal: cost–reward model: An egoistic theory proposed by Piliavin et al. (1981) that claims that seeing a person in need leads to the arousal of unpleasant feelings, and observers are motivated to eliminate that aversive state, often by helping the victim. A cost–reward analysis may lead observers to react in ways other than offering direct assistance, including indirect help, reinterpretation of the situation, or fleeing the scene.
Attitude: A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.
Attitude: A way of thinking or feeling about a target that is often reflected in a person’s behavior. Examples of attitude targets are individuals, concepts, and groups.
Attraction: The psychological process of being sexually interested in another person. This can include, for example, physical attraction, first impressions, and dating rituals.
Automatic: A behavior or process has one or more of the following features: unintentional, uncontrollable, occurring outside of conscious awareness, and cognitively efficient.
Automatic: Automatic biases are unintended, immediate, and irresistible.
Availability heuristic: A heuristic in which the frequency or likelihood of an event is evaluated based on how easily instances of it come to mind.
Aversive racism: Aversive racism is unexamined racial bias that the person does not intend and would reject, but that avoids inter-racial contact.
Blatant biases: Blatant biases are conscious beliefs, feelings, and behavior that people are perfectly willing to admit, are mostly hostile, and openly favor their own group.
Blind to the research hypothesis: When participants in research are not aware of what is being studied.
Bystander intervention: The phenomenon whereby people intervene to help others in need even if the other is a complete stranger and the intervention puts the helper at risk.
Causality: In research, the determination that one variable causes—is responsible for—an effect.
Central route to persuasion: Persuasion that employs direct, relevant, logical messages.
Chameleon effect: The tendency for individuals to nonconsciously mimic the postures, mannerisms, facial expressions, and other behaviors of one’s interaction partners.
Collective self-esteem: Feelings of self-worth that are based on evaluation of relationships with others and membership in social groups.
Collectivism: The cultural trend in which the primary unit of measurement is the group. Collectivists are likely to emphasize duty and obligation over personal aspirations.
Common knowledge effect: The tendency for groups to spend more time discussing information that all members know (shared information) and less time examining information that only a few members know (unshared).
Conceptual Replication: A scientific attempt to copy the scientific hypothesis used in an earlier study in an effort to determine whether the results will generalize to different samples, times, or situations. The same—or similar—results are an indication that the findings are generalizable.
Confederate: An actor working with the researcher. Most often, this individual is used to deceive unsuspecting research participants. Also known as a “stooge.”
Conformity: Changing one’s attitude or behavior to match a perceived social norm.
Conformity: Changing one’s attitude or behavior to match a perceived social norm.
Correlation: In statistics, the measure of relatedness of two or more variables.
Cost–benefit analysis: A decision-making process that compares the cost of an action or thing against the expected benefit to help determine the best course of action.
Counterfactual thinking: Mentally comparing actual events with fantasies of what might have been possible in alternative scenarios.
Cross-cultural psychology (or cross-cultural studies): An approach to researching culture that emphasizes the use of standard scales as a means of making meaningful comparisons across groups.
Cross-cultural studies (or cross-cultural psychology): An approach to researching culture that emphasizes the use of standard scales as a means of making meaningful comparisons across groups.
Cultural differences: An approach to understanding culture primarily by paying attention to unique and distinctive features that set them apart from other cultures.
Cultural intelligence: The ability and willingness to apply cultural awareness to practical uses.
Cultural psychology: An approach to researching culture that emphasizes the use of interviews and observation as a means of understanding culture from its own point of view.
Cultural relativism: The principled objection to passing overly culture-bound (i.e., “ethnocentric”) judgements on aspects of other cultures.
Cultural script: Learned guides for how to behave appropriately in a given social situation. These reflect cultural norms and widely accepted values.
Cultural similarities: An approach to understanding culture primarily by paying attention to common features that are the same as or similar to those of other cultures
Culture: A pattern of shared meaning and behavior among a group of people that is passed from one generation to the next.
Culture of honor: A culture in which personal or family reputation is especially important.
Data (also called observations): In research, information systematically collected for analysis and interpretation.
Deductive reasoning: A form of reasoning in which a given premise determines the interpretation of specific observations (e.g., All birds have feathers; since a duck is a bird, it has feathers).
Descriptive norm: The perception of what most people do in a given situation.
Diffusion of responsibility: When deciding whether to help a person in need, knowing that there are others who could also provide assistance relieves bystanders of some measure of personal responsibility, reducing the likelihood that bystanders will intervene.
Directional goals: The motivation to reach a particular outcome or judgment.
Discrimination: Discrimination is behavior that advantages or disadvantages people merely based on their group membership.
Discrimination: Discrimination is behavior that advantages or disadvantages people merely based on their group membership.
Distribution: In statistics, the relative frequency that a particular value occurs for each possible value of a given variable.
Downward comparison: Making mental comparisons with people who are perceived to be inferior on the standard of comparison.
Dunning-Kruger Effect: The tendency for unskilled people to be overconfident in their ability and highly skilled people to underestimate their ability.
Durability bias: A bias in affective forecasting in which one overestimates for how long one will feel an emotion (positive or negative) after some event.
Egoism: A motivation for helping that has the improvement of the helper’s own circumstances as its primary goal.
Empathic concern: According to Batson’s empathy–altruism hypothesis, observers who empathize with a person in need (that is, put themselves in the shoes of the victim and imagine how that person feels) will experience empathic concern and have an altruistic motivation for helping.
Empathy–altruism model: An altruistic theory proposed by Batson (2011) that claims that people who put themselves in the shoes of a victim and imagining how the victim feel will experience empathic concern that evokes an altruistic motivation for helping.
Empirical: Concerned with observation and/or the ability to verify a claim.
Enculturation: The uniquely human form of learning that is taught by one generation to another.
Ethnocentric bias (or ethnocentrism): Being unduly guided by the beliefs of the culture you’ve grown up in, especially when this results in a misunderstanding or disparagement of unfamiliar cultures.
Ethnographic studies: Research that emphasizes field data collection and that examines questions that attempt to understand culture from it's own context and point of view.
Evaluative priming task: An implicit attitude task that assesses the extent to which an attitude object is associated with a positive or negative valence by measuring the time it takes a person to label an adjective as good or bad after being presented with an attitude object.
Exact Replication (also called Direct Replication): A scientific attempt to exactly copy the scientific methods used in an earlier study in an effort to determine whether the results are consistent. The same—or similar—results are an indication that the findings are accurate.
Explicit attitude: An attitude that is consciously held and can be reported on by the person holding the attitude.
Fact: Objective information about the world.
Falsified data (faked data): Data that are fabricated, or made up, by researchers intentionally trying to pass off research results that are inaccurate. This is a serious ethical breach and can even be a criminal offense.
Falsify: In science, the ability of a claim to be tested and—possibly—refuted; a defining feature of science.
Fixed action patterns (FAPs): Sequences of behavior that occur in exactly the same fashion, in exactly the same order, every time they are elicited.
Fixed mindset: The belief that personal qualities such as intelligence are traits that cannot be developed. People with fixed mindsets often underperform compared to those with “growth mindsets”
Foot in the door: Obtaining a small, initial commitment.
Frog Pond Effect: The theory that a person’s comparison group can affect their evaluations of themselves. Specifically, people have a tendency to have lower self-evaluations when comparing themselves to higher performing groups.
Functional distance: The frequency with which we cross paths with others.
Fundamental attribution error: The tendency to emphasize another person’s personality traits when describing that person’s motives and behaviors and overlooking the influence of situational factors.
Generalize: In research, the degree to which one can extend conclusions drawn from the findings of a study to other groups or situations not included in the study.
Gradually escalating commitments: A pattern of small, progressively escalating demands is less likely to be rejected than a single large demand made all at once.
Group cohesion: The solidarity or unity of a group resulting from the development of strong and mutual interpersonal bonds among members and group-level forces that unify the group, such as shared commitment to group goals.
Group polarization: The tendency for members of a deliberating group to move to a more extreme position, with the direction of the shift determined by the majority or average of the members’ predeliberation preferences.
Groupthink: A set of negative group-level processes, including illusions of invulnerability, self-censorship, and pressures to conform, that occur when highly cohesive groups seek concurrence when making a decision.
Growth mindset: The belief that personal qualities, such as intelligence, can be developed through effort and practice.
Helpfulness: A component of the prosocial personality orientation; describes individuals who have been helpful in the past and, because they believe they can be effective with the help they give, are more likely to be helpful in the future.
Helping: Prosocial acts that typically involve situations in which one person is in need and another provides the necessary assistance to eliminate the other’s need.
Heuristics: A mental shortcut or rule of thumb that reduces complex mental problems to more simple rule-based decisions.
Heuristics: Mental shortcuts that enable people to make decisions and solve problems quickly and efficiently.
Hot cognition: The mental processes that are influenced by desires and feelings.
Hypothesis: A tentative explanation that is subject to testing.
Hypothesis: A possible explanation that can be tested through research.
Impact bias: A bias in affective forecasting in which one overestimates the strength or intensity of emotion one will experience after some event.
Implicit Association Test: An implicit attitude task that assesses a person’s automatic associations between concepts by measuring the response times in pairing the concepts.
Implicit Association Test: Implicit Association Test (IAT) measures relatively automatic biases that favor own group relative to other groups.
Implicit attitude: An attitude that a person cannot verbally or overtly state.
Implicit measures of attitudes: Measures of attitudes in which researchers infer the participant’s attitude rather than having the participant explicitly report it.
Independent self: The tendency to define the self in terms of stable traits that guide behavior.
Individual differences: Psychological traits, abilities, aptitudes and tendencies that vary from person to person.
Individualism: The cultural trend in which the primary unit of measurement is the individual. Individualists are likely to emphasize uniqueness and personal aspirations over social duty.
Induction: To draw general conclusions from specific observations.
Inductive reasoning: A form of reasoning in which a general conclusion is inferred from a set of observations (e.g., noting that “the driver in that car was texting; he just cut me off then ran a red light!” (a specific observation), which leads to the general conclusion that texting while driving is dangerous).
Informational influence: Conformity that results from a concern to act in a socially approved manner as determined by how others act.
Interdependent self: The tendency to define the self in terms of social contexts that guide behavior.
Kin selection: According to evolutionary psychology, the favoritism shown for helping our blood relatives, with the goals of increasing the likelihood that some portion of our DNA will be passed on to future generations.
Levels of analysis: Complementary views for analyzing and understanding a phenomenon.
Levels of analysis: In science, there are complementary understandings and explanations of phenomena.
Local dominance effect: People are generally more influenced by social comparison when that comparison is personally relevant rather than broad and general.
Mastery goals: Goals that are focused primarily on learning, competence, and self-development. These are contrasted with “performance goals” that are focused on the quality of a person’s performance.
Mere-exposure effect: The notion that people like people/places/things merely because they are familiar with them.
Model minority: A minority group whose members are perceived as achieving a higher degree of socioeconomic success than the population average.
Mood-congruent memory: The tendency to be better able to recall memories that have a mood similar to our current mood.
Motivated skepticism: A form of bias that can result from having a directional goal in which one is skeptical of evidence despite its strength because it goes against what one wants to believe.
Need for closure: The desire to come to a decision that will resolve ambiguity and conclude an issue.
Need to belong: A strong natural impulse in humans to form social connections and to be accepted by others.
N-Effect: The finding that increasing the number of competitors generally decreases one’s motivation to compete.
Negative state relief model: An egoistic theory proposed by Cialdini et al. (1982) that claims that people have learned through socialization that helping can serve as a secondary reinforcement that will relieve negative moods such as sadness.
Normative influence: Conformity that results from a concern for what other people think of us.
Null-hypothesis significance testing (NHST): In statistics, a test created to determine the chances that an alternative hypothesis would produce a result as extreme as the one observed if the null hypothesis were actually true.
Obedience: Responding to an order or command from a person in a position of authority.
Obedience: Responding to an order or command from a person in a position of authority.
Objective: Being free of personal bias.
Observational learning: Learning by observing the behavior of others.
Observational learning: Learning by observing the behavior of others.
Open ended questions: Research questions that ask participants to answer in their own words.
Ostracism: Excluding one or more individuals from a group by reducing or eliminating contact with the person, usually by ignoring, shunning, or explicitly banishing them.
Other-oriented empathy: A component of the prosocial personality orientation; describes individuals who have a strong sense of social responsibility, empathize with and feel emotionally tied to those in need, understand the problems the victim is experiencing, and have a heightened sense of moral obligations to be helpful.
Perceived social support: A person’s perception that others are there to help them in times of need.
Peripheral route to persuasion: Persuasion that relies on superficial cues that have little to do with logic.
Personal distress: According to Batson’s empathy–altruism hypothesis, observers who take a detached view of a person in need will experience feelings of being “worried” and “upset” and will have an egoistic motivation for helping to relieve that distress.
Personality: A person’s relatively stable patterns of thought, feeling, and behavior.
Planning fallacy: A cognitive bias in which one underestimates how long it will take to complete a task.
Pluralistic ignorance: Relying on the actions of others to define an ambiguous need situation and to then erroneously conclude that no help or intervention is necessary.
Population: In research, all the people belonging to a particular group (e.g., the population of left handed people).
Prejudice: An evaluation or emotion toward people based merely on their group membership.
Prejudice: Prejudice is an evaluation or emotion toward people merely based on their group membership.
Primed: A process by which a concept or behavior is made more cognitively accessible or likely to occur through the presentation of an associated concept.
Priming: The process by which exposing people to one stimulus makes certain thoughts, feelings or behaviors more salient.
Probability: A measure of the degree of certainty of the occurrence of an event.
Probability values: In statistics, the established threshold for determining whether a given value occurs by chance.
Prosocial behavior: Social behavior that benefits another person.
Prosocial personality orientation: A measure of individual differences that identifies two sets of personality characteristics (other-oriented empathy, helpfulness) that are highly correlated with prosocial behavior.
Proximity: Physical nearness.
Proximity: The relative closeness or distance from a given comparison standard. The further from the standard a person is, the less important he or she considers the standard. When a person is closer to the standard he/she is more likely to be competitive.
Pseudoscience: Beliefs or practices that are presented as being scientific, or which are mistaken for being scientific, but which are not scientific (e.g., astrology, the use of celestial bodies to make predictions about human behaviors, and which presents itself as founded in astronomy, the actual scientific study of celestial objects. Astrology is a pseudoscience unable to be falsified, whereas astronomy is a legitimate scientific discipline).
Psychological reactance: A reaction to people, rules, requirements, or offerings that are perceived to limit freedoms.
Received social support: The actual act of receiving support (e.g., informational, functional).
Reciprocal altruism: According to evolutionary psychology, a genetic predisposition for people to help those who have previously helped them.
Reciprocity: The act of exchanging goods or services. By giving a person a gift, the principle of reciprocity can be used to influence others; they then feel obligated to give back.
Representative: In research, the degree to which a sample is a typical example of the population from which it is drawn.
Representativeness heuristic: A heuristic in which the likelihood of an object belonging to a category is evaluated based on the extent to which the object appears similar to one’s mental representation of the category.
Research confederate: A person working with a researcher, posing as a research participant or as a bystander.
Research participant: A person being studied as part of a research program.
Right-wing authoritarianism: Right-wing authoritarianism (RWA) focuses on value conflicts but endorses respect for obedience and authority in the service of group conformity.
Ritual: Rites or actions performed in a systematic or prescribed way often for an intended purpose. Example: The exchange of wedding rings during a marriage ceremony in many cultures.
Sample: In research, a number of people selected from a population to serve as an example of that population.
Sample Size: The number of participants in a study. Sample size is important because it can influence the confidence scientists have in the accuracy and generalizability of their results.
Schema: A mental model or representation that organizes the important information about a thing, person, or event (also known as a script).
Scientific theory: An explanation for observed phenomena that is empirically well-supported, consistent, and fruitful (predictive).
Self-categorization theory: Self-categorization theory develops social identity theory’s point that people categorize themselves, along with each other into groups, favoring their own group.
Self-construal: The extent to which the self is defined as independent or as relating to others.
Self-enhancement effect: The finding that people can boost their own self-evaluations by comparing themselves to others who rank lower on a particular comparison standard.
Self-esteem: The feeling of confidence in one’s own abilities or worth.
Self-evaluation maintenance (SEM): A model of social comparison that emphasizes one’s closeness to the comparison target, the relative performance of that target person, and the relevance of the comparison behavior to one’s self-concept.
Shared mental model: Knowledge, expectations, conceptualizations, and other cognitive representations that members of a group have in common pertaining to the group and its members, tasks, procedures, and resources.
Situational identity: Being guided by different cultural influences in different situations, such as home versus workplace, or formal versus informal roles.
Social attribution: The way a person explains the motives or behaviors of others.
Social category: Any group in which membership is defined by similarities between its members. Examples include religious, ethnic, and athletic groups.
Social cognition: The way people process and apply information about others.
Social cognition: The study of how people think about the social world.
Social comparison: The process of contrasting one’s personal qualities and outcomes, including beliefs, attitudes, values, abilities, accomplishments, and experiences, to those of other people.
Social comparison: The process by which people understand their own ability or condition by mentally comparing themselves to others.
Social dominance orientation: Social dominance orientation (SDO) describes a belief that group hierarchies are inevitable in all societies and even good, to maintain order and stability.
Social facilitation: Improvement in task performance that occurs when people work in the presence of other people.
Social identity theory: A theoretical analysis of group processes and intergroup relations that assumes groups influence their members’ self-concepts and self-esteem, particularly when individuals categorize themselves as group members and identify with the group.
Social identity theory: Social identity theory notes that people categorize each other into groups, favoring their own group.
Social influence: When one person causes a change in attitude or behavior in another person, whether intentionally or unintentionally.
Social loafing: The reduction of individual effort exerted when people work in groups compared with when they work alone.
Social proof: The mental shortcut based on the assumption that, if everyone is doing it, it must be right.
Social psychology: The branch of psychological science that is mainly concerned with understanding how the presence of others affects our thoughts, feelings, and behaviors.
Sociometer model: A conceptual analysis of self-evaluation processes that theorizes self-esteem functions to psychologically monitor of one’s degree of inclusion and exclusion in social groups.
Standard scale: Research method in which all participants use a common scale—typically a Likert scale—to respond to questions.
Stereotype Content Model: Stereotype Content Model shows that social groups are viewed according to their perceived warmth and competence.
Stereotypes: Our general beliefs about the traits or behaviors shared by group of people.
Stereotypes: Stereotype is a belief that characterizes people based merely on their group membership.
Stereotyping: A mental process of using information shortcuts about a group to effectively navigate social situations or make decisions.
Stigmatized group: A group that suffers from social disapproval based on some characteristic that sets them apart from the majority.
Subtle biases: Subtle biases are automatic, ambiguous, and ambivalent, but real in their consequences.
Support support network: The people who care about and support a person.
Teamwork: The process by which members of the team combine their knowledge, skills, abilities, and other resources through a coordinated series of actions to produce an outcome.
The norm of reciprocity: The normative pressure to repay, in equitable value, what another person has given to us.
The rule of scarcity: People tend to perceive things as more attractive when their availability is limited, or when they stand to lose the opportunity to acquire them on favorable terms.
The triad of trust: We are most vulnerable to persuasion when the source is perceived as an authority, as honest and likable.
Trigger features: Specific, sometimes minute, aspects of a situation that activate fixed action patterns.
Type I error: In statistics, the error of rejecting the null hypothesis when it is true.
Type II error: In statistics, the error of failing to reject the null hypothesis when it is false.
Upward comparisons: Making mental comparisons to people who are perceived to be superior on the standard of comparison.
Value: Belief about the way things should be.
Value judgment: An assessment—based on one’s own preferences and priorities—about the basic “goodness” or “badness” of a concept or practice.
Value-free research: Research that is not influenced by the researchers’ own values, morality, or opinions.