Vocabulary

Ablation: Surgical removal of brain tissue.
Adaptations: Evolved solutions to problems that historically contributed to reproductive success.
Agreeableness: A core personality trait that includes such dispositional characteristics as being sympathetic, generous, forgiving, and helpful, and behavioral tendencies toward harmonious social relations and likeability.
Altruism: A motivation for helping that has the improvement of another’s welfare as its ultimate goal, with no expectation of any benefits for the helper.
Anchoring: The bias to be affected by an initial anchor, even if the anchor is arbitrary, and to insufficiently adjust our judgments away from that anchor.
Arousal: cost–reward model: An egoistic theory proposed by Piliavin et al. (1981) that claims that seeing a person in need leads to the arousal of unpleasant feelings, and observers are motivated to eliminate that aversive state, often by helping the victim. A cost–reward analysis may lead observers to react in ways other than offering direct assistance, including indirect help, reinterpretation of the situation, or fleeing the scene.
Axial plane: See “horizontal plane.”
Balancing between goals: Shifting between a focal goal and other goals or temptations by putting less effort into the focal goal—usually with the intention of coming back to the focal goal at a later point in time.
Basal ganglia: Subcortical structures of the cerebral hemispheres involved in voluntary movement.
Biases: The systematic and predictable mistakes that influence the judgment of even very talented human beings.
Blocking: In classical conditioning, the finding that no conditioning occurs to a stimulus if it is combined with a previously conditioned stimulus during conditioning trials. Suggests that information, surprise value, or prediction error is important in conditioning.
Bounded awareness: The systematic ways in which we fail to notice obvious and important information that is available to us.
Bounded ethicality: The systematic ways in which our ethics are limited in ways we are not even aware of ourselves.
Bounded rationality: Model of human behavior that suggests that humans try to make rational decisions but are bounded due to cognitive limitations.
Bounded self-interest: The systematic and predictable ways in which we care about the outcomes of others.
Bounded willpower: The tendency to place greater weight on present concerns rather than future concerns.
Brain stem: The “trunk” of the brain comprised of the medulla, pons, midbrain, and diencephalon.
Bystander intervention: The phenomenon whereby people intervene to help others in need even if the other is a complete stranger and the intervention puts the helper at risk.
Callosotomy: Surgical procedure in which the corpus callosum is severed (used to control severe epilepsy).
Case study: A thorough study of a patient (or a few patients) with naturally occurring lesions.
Categorize: To sort or arrange different items into classes or categories.
Central route to persuasion: Persuasion that employs direct, relevant, logical messages.
Cerebellum: The distinctive structure at the back of the brain, Latin for “small brain.”
Cerebral cortex: The outermost gray matter of the cerebrum; the distinctive convoluti characteristic of the mammalian brain.
Cerebral hemispheres: The cerebral cortex, underlying white matter, and subcortical structures.
Cerebrum: Usually refers to the cerebral cortex and associated white matter, but in some texts includes the subcortical structures.
Classical conditioning: The procedure in which an initially neutral stimulus (the conditioned stimulus, or CS) is paired with an unconditioned stimulus (or US). The result is that the conditioned stimulus begins to elicit a conditioned response (CR). Classical conditioning is nowadays considered important as both a behavioral phenomenon and as a method to study simple associative learning. Same as Pavlovian conditioning.
Commitment: The sense that a goal is both valuable and attainable
Conditioned compensatory response: In classical conditioning, a conditioned response that opposes, rather than is the same as, the unconditioned response. It functions to reduce the strength of the unconditioned response. Often seen in conditioning when drugs are used as unconditioned stimuli.
Conditioned response (CR): The response that is elicited by the conditioned stimulus after classical conditioning has taken place.
Conditioned stimulus (CS): An initially neutral stimulus (like a bell, light, or tone) that elicits a conditioned response after it has been associated with an unconditioned stimulus.
Conscious goal activation: When a person is fully aware of contextual influences and resulting goal-directed behavior.
Context: Stimuli that are in the background whenever learning occurs. For instance, the Skinner box or room in which learning takes place is the classic example of a context. However, “context” can also be provided by internal stimuli, such as the sensory effects of drugs (e.g., being under the influence of alcohol has stimulus properties that provide a context) and mood states (e.g., being happy or sad). It can also be provided by a specific period in time—the passage of time is sometimes said to change the “temporal context.”
Contralateral: Literally “opposite side”; used to refer to the fact that the two hemispheres of the brain process sensory information and motor commands for the opposite side of the body (e.g., the left hemisphere controls the right side of the body).
Converging evidence: Similar findings reported from multiple studies using different methods.
Coronal plane: A slice that runs from head to foot; brain slices in this plane are similar to slices of a loaf of bread, with the eyes being the front of the loaf.
Cost–benefit analysis: A decision-making process that compares the cost of an action or thing against the expected benefit to help determine the best course of action.
Deliberative phase: The first of the two basic stages of self-regulation in which individuals decide which of many potential goals to pursue at a given point in time.
Diffuse optical imaging (DOI): A neuroimaging technique that infers brain activity by measuring changes in light as it is passed through the skull and surface of the brain.
Diffusion of responsibility: When deciding whether to help a person in need, knowing that there are others who could also provide assistance relieves bystanders of some measure of personal responsibility, reducing the likelihood that bystanders will intervene.
Discriminative stimulus: In operant conditioning, a stimulus that signals whether the response will be reinforced. It is said to “set the occasion” for the operant response.
Ego-depletion: The exhaustion of physiological and/or psychological resources following the completion of effortful self-control tasks, which subsequently leads to reduction in the capacity to exert more self-control.
Egoism: A motivation for helping that has the improvement of the helper’s own circumstances as its primary goal.
Electroencephalography (EEG): A neuroimaging technique that measures electrical brain activity via multiple electrodes on the scalp.
Empathic concern: According to Batson’s empathy–altruism hypothesis, observers who empathize with a person in need (that is, put themselves in the shoes of the victim and imagine how that person feels) will experience empathic concern and have an altruistic motivation for helping.
Empathy–altruism model: An altruistic theory proposed by Batson (2011) that claims that people who put themselves in the shoes of a victim and imagining how the victim feel will experience empathic concern that evokes an altruistic motivation for helping.
Error management theory (EMT): A theory of selection under conditions of uncertainty in which recurrent cost asymmetries of judgment or inference favor the evolution of adaptive cognitive biases that function to minimize the more costly errors.
Evolution: Change over time. Is the definition changing?
Extinction: Decrease in the strength of a learned behavior that occurs when the conditioned stimulus is presented without the unconditioned stimulus (in classical conditioning) or when the behavior is no longer reinforced (in instrumental conditioning). The term describes both the procedure (the US or reinforcer is no longer presented) as well as the result of the procedure (the learned response declines). Behaviors that have been reduced in strength through extinction are said to be “extinguished.”
Extrinsic motivation: Motivation stemming from the benefits associated with achieving a goal such as obtaining a monetary reward.
Fear conditioning: A type of classical or Pavlovian conditioning in which the conditioned stimulus (CS) is associated with an aversive unconditioned stimulus (US), such as a foot shock. As a consequence of learning, the CS comes to evoke fear. The phenomenon is thought to be involved in the development of anxiety disorders in humans.
Fixed action patterns (FAPs): Sequences of behavior that occur in exactly the same fashion, in exactly the same order, every time they are elicited.
Foot in the door: Obtaining a small, initial commitment.
Framing: The bias to be systematically affected by the way in which information is presented, while holding the objective information constant.
Frontal lobe: The front most (anterior) part of the cerebrum; anterior to the central sulcus and responsible for motor output and planning, language, judgment, and decision-making.
Functional magnetic resonance imaging (fMRI): Functional magnetic resonance imaging (fMRI): A neuroimaging technique that infers brain activity by measuring changes in oxygen levels in the blood.
Gene Selection Theory: The modern theory of evolution by selection by which differential gene replication is the defining process of evolutionary change.
Goal: The cognitive representation of a desired state (outcome).
Goal-directed behavior: Instrumental behavior that is influenced by the animal’s knowledge of the association between the behavior and its consequence and the current value of the consequence. Sensitive to the reinforcer devaluation effect.
Gradually escalating commitments: A pattern of small, progressively escalating demands is less likely to be rejected than a single large demand made all at once.
Gray matter: The outer grayish regions of the brain comprised of the neurons’ cell bodies.
Gyri: (plural) Folds between sulci in the cortex.
Gyrus: A fold between sulci in the cortex.
Habit: Instrumental behavior that occurs automatically in the presence of a stimulus and is no longer influenced by the animal’s knowledge of the value of the reinforcer. Insensitive to the reinforcer devaluation effect.
Helpfulness: A component of the prosocial personality orientation; describes individuals who have been helpful in the past and, because they believe they can be effective with the help they give, are more likely to be helpful in the future.
Helping: Prosocial acts that typically involve situations in which one person is in need and another provides the necessary assistance to eliminate the other’s need.
Heuristics: cognitive (or thinking) strategies that simplify decision making by using mental short-cuts
Heuristics: Mental shortcuts that enable people to make decisions and solve problems quickly and efficiently.
Highlighting a goal: Prioritizing a focal goal over other goals or temptations by putting more effort into the focal goal.
Horizontal plane: A slice that runs horizontally through a standing person (i.e., parallel to the floor); slices of brain in this plane divide the top and bottom parts of the brain; this plane is similar to slicing a hamburger bun.
Implemental phase: The second of the two basic stages of self-regulation in which individuals plan specific actions related to their selected goal.
Instrumental conditioning: Process in which animals learn about the relationship between their behaviors and their consequences. Also known as operant conditioning.
Intersexual selection: A process of sexual selection by which evolution (change) occurs as a consequences of the mate preferences of one sex exerting selection pressure on members of the opposite sex.
Intrasexual competition: A process of sexual selection by which members of one sex compete with each other, and the victors gain preferential mating access to members of the opposite sex.
Intrinsic motivation: Motivation stemming from the benefits associated with the process of pursuing a goal such as having a fulfilling experience.
Kin selection: According to evolutionary psychology, the favoritism shown for helping our blood relatives, with the goals of increasing the likelihood that some portion of our DNA will be passed on to future generations.
Lateralized: To the side; used to refer to the fact that specific functions may reside primarily in one hemisphere or the other (e.g., for the majority individuals, the left hemisphere is most responsible for language).
Law of effect: The idea that instrumental or operant responses are influenced by their effects. Responses that are followed by a pleasant state of affairs will be strengthened and those that are followed by discomfort will be weakened. Nowadays, the term refers to the idea that operant or instrumental behaviors are lawfully controlled by their consequences.
Lesion: A region in the brain that suffered damage through injury, disease, or medical intervention.
Limbic system: Includes the subcortical structures of the amygdala and hippocampal formation as well as some cortical structures; responsible for aversion and gratification.
Metabolite: A substance necessary for a living organism to maintain life.
Motivation: The psychological driving force that enables action in the course of goal pursuit.
Motor cortex: Region of the frontal lobe responsible for voluntary movement; the motor cortex has a contralateral representation of the human body.
Myelin: Fatty tissue, produced by glial cells (see module, “Neurons”) that insulates the axons of the neurons; myelin is necessary for normal conduction of electrical impulses among neurons.
Natural selection: Differential reproductive success as a consequence of differences in heritable attributes.
Negative state relief model: An egoistic theory proposed by Cialdini et al. (1982) that claims that people have learned through socialization that helping can serve as a secondary reinforcement that will relieve negative moods such as sadness.
Nomenclature: Naming conventions.
Nonconscious goal activation: When activation occurs outside a person’s awareness, such that the person is unaware of the reasons behind her goal-directed thoughts and behaviors.
Observational learning: Learning by observing the behavior of others.
Occipital lobe: The back most (posterior) part of the cerebrum; involved in vision.
Operant: A behavior that is controlled by its consequences. The simplest example is the rat’s lever-pressing, which is controlled by the presentation of the reinforcer.
Operant conditioning: See instrumental conditioning.
Other-oriented empathy: A component of the prosocial personality orientation; describes individuals who have a strong sense of social responsibility, empathize with and feel emotionally tied to those in need, understand the problems the victim is experiencing, and have a heightened sense of moral obligations to be helpful.
Overconfident: The bias to have greater confidence in your judgment than is warranted based on a rational assessment.
Parietal lobe: The part of the cerebrum between the frontal and occipital lobes; involved in bodily sensations, visual attention, and integrating the senses.
Pavlovian conditioning: See classical conditioning.
Peripheral route to persuasion: Persuasion that relies on superficial cues that have little to do with logic.
Personal distress: According to Batson’s empathy–altruism hypothesis, observers who take a detached view of a person in need will experience feelings of being “worried” and “upset” and will have an egoistic motivation for helping to relieve that distress.
Phrenology: A now-discredited field of brain study, popular in the first half of the 19th century that correlated bumps and indentations of the skull with specific functions of the brain.
Pluralistic ignorance: Relying on the actions of others to define an ambiguous need situation and to then erroneously conclude that no help or intervention is necessary.
Positron emission tomography (PET): A neuroimaging technique that measures brain activity by detecting the presence of a radioactive substance in the brain that is initially injected into the bloodstream and then pulled in by active brain tissue.
Prediction error: When the outcome of a conditioning trial is different from that which is predicted by the conditioned stimuli that are present on the trial (i.e., when the US is surprising). Prediction error is necessary to create Pavlovian conditioning (and associative learning generally). As learning occurs over repeated conditioning trials, the conditioned stimulus increasingly predicts the unconditioned stimulus, and prediction error declines. Conditioning works to correct or reduce prediction error.
Preparedness: The idea that an organism’s evolutionary history can make it easy to learn a particular association. Because of preparedness, you are more likely to associate the taste of tequila, and not the circumstances surrounding drinking it, with getting sick. Similarly, humans are more likely to associate images of spiders and snakes than flowers and mushrooms with aversive outcomes like shocks.
Prevention focus: One of two self-regulatory orientations emphasizing safety, responsibility, and security needs, and viewing goals as “oughts.” This self-regulatory focus seeks to avoid losses (the presence of negatives) and approach non-losses (the absence of negatives).
Progress: The perception of reducing the discrepancy between one’s current state and one’s desired state in goal pursuit.
Promotion focus: One of two self-regulatory orientations emphasizing hopes, accomplishments, and advancement needs, and viewing goals as “ideals.” This self-regulatory focus seeks to approach gains (the presence of positives) and avoid non-gains (the absence of positives).
Prosocial behavior: Social behavior that benefits another person.
Prosocial personality orientation: A measure of individual differences that identifies two sets of personality characteristics (other-oriented empathy, helpfulness) that are highly correlated with prosocial behavior.
Psychological adaptations: Mechanisms of the mind that evolved to solve specific problems of survival or reproduction; conceptualized as information processing devices.
Psychological reactance: A reaction to people, rules, requirements, or offerings that are perceived to limit freedoms.
Punisher: A stimulus that decreases the strength of an operant behavior when it is made a consequence of the behavior.
Quantitative law of effect: A mathematical rule that states that the effectiveness of a reinforcer at strengthening an operant response depends on the amount of reinforcement earned for all alternative behaviors. A reinforcer is less effective if there is a lot of reinforcement in the environment for other behaviors.
Reciprocal altruism: According to evolutionary psychology, a genetic predisposition for people to help those who have previously helped them.
Reinforcer: Any consequence of a behavior that strengthens the behavior or increases the likelihood that it will be performed it again.
Reinforcer devaluation effect: The finding that an animal will stop performing an instrumental response that once led to a reinforcer if the reinforcer is separately made aversive or undesirable.
Renewal effect: Recovery of an extinguished response that occurs when the context is changed after extinction. Especially strong when the change of context involves return to the context in which conditioning originally occurred. Can occur after extinction in either classical or instrumental conditioning.
Sagittal plane: A slice that runs vertically from front to back; slices of brain in this plane divide the left and right side of the brain; this plane is similar to slicing a baked potato lengthwise.
Self-control: The capacity to control impulses, emotions, desires, and actions in order to resist a temptation and adhere to a valued goal.
Self-regulation: The processes through which individuals alter their emotions, desires, and actions in the course of pursuing a goal.
Sexual selection: The evolution of characteristics because of the mating advantage they give organisms.
Sexual strategies theory: A comprehensive evolutionary theory of human mating that defines the menu of mating strategies humans pursue (e.g., short-term casual sex, long-term committed mating), the adaptive problems women and men face when pursuing these strategies, and the evolved solutions to these mating problems.
Social Learning Theory: The theory that people can learn new responses and behaviors by observing the behavior of others.
Social models: Authorities that are the targets for observation and who model behaviors.
Social proof: The mental shortcut based on the assumption that, if everyone is doing it, it must be right.
Somatosensory (body sensations) cortex: The region of the parietal lobe responsible for bodily sensations; the somatosensory cortex has a contralateral representation of the human body.
Spatial resolution: A term that refers to how small the elements of an image are; high spatial resolution means the device or technique can resolve very small elements; in neuroscience it describes how small of a structure in the brain can be imaged.
Split-brain patient: A patient who has had most or all of his or her corpus callosum severed.
Spontaneous recovery: Recovery of an extinguished response that occurs with the passage of time after extinction. Can occur after extinction in either classical or instrumental conditioning.
Stimulus control: When an operant behavior is controlled by a stimulus that precedes it.
Subcortical: Structures that lie beneath the cerebral cortex, but above the brain stem.
Sulci: (plural) Grooves separating folds of the cortex.
Sulcus: A groove separating folds of the cortex.
System 1: Our intuitive decision-making system, which is typically fast, automatic, effortless, implicit, and emotional.
System 2: Our more deliberative decision-making system, which is slower, conscious, effortful, explicit, and logical.
Taste aversion learning: The phenomenon in which a taste is paired with sickness, and this causes the organism to reject—and dislike—that taste in the future.
Temporal lobe: The part of the cerebrum in front of (anterior to) the occipital lobe and below the lateral fissure; involved in vision, auditory processing, memory, and integrating vision and audition.
Temporal resolution: A term that refers to how small a unit of time can be measured; high temporal resolution means capable of resolving very small units of time; in neuroscience it describes how precisely in time a process can be measured in the brain.
The norm of reciprocity: The normative pressure to repay, in equitable value, what another person has given to us.
The rule of scarcity: People tend to perceive things as more attractive when their availability is limited, or when they stand to lose the opportunity to acquire them on favorable terms.
The triad of trust: We are most vulnerable to persuasion when the source is perceived as an authority, as honest and likable.
Transcranial direct current stimulation (tDCS): A neuroscience technique that passes mild electrical current directly through a brain area by placing small electrodes on the skull.
Transcranial magnetic stimulation (TMS): A neuroscience technique whereby a brief magnetic pulse is applied to the head that temporarily induces a weak electrical current that interferes with ongoing activity.
Transverse plane: See “horizontal plane.”
Trigger features: Specific, sometimes minute, aspects of a situation that activate fixed action patterns.
Unconditioned response (UR): In classical conditioning, an innate response that is elicited by a stimulus before (or in the absence of) conditioning.
Unconditioned stimulus (US): In classical conditioning, the stimulus that elicits the response before conditioning occurs.
Vicarious reinforcement: Learning that occurs by observing the reinforcement or punishment of another person.
Visual hemifield: The half of visual space (what we see) on one side of fixation (where we are looking); the left hemisphere is responsible for the right visual hemifield, and the right hemisphere is responsible for the left visual hemifield.
White matter: The inner whitish regions of the cerebrum comprised of the myelinated axons of neurons in the cerebral cortex.